THE PROTORQUE STORY
A division of Boninfante Friction and based out of Philadelphia, Pennsylvania, ProTorque manufactures custom performance torque converters.
Since its inception in the ‘80s, ProTorque has focused on quality and quality has been the reason for its phenomenal growth and customer loyalty. In 2020, Joe Rivera from ProTorque moved into Boninfante Friction’s state of the art facility in Philadelphia, Pennsylvania, where all resources are devoted to motorsports and the development of high-performance products. The business originated as a division of ProTorque, which was started over 35 + years ago. Joe’s goal is to be the best retail torque converter performance company in the world.
Originally founded in 1983 ProTorque grew from a small, local torque converter rebuilder, to a complete R&D facility with full manufacturing facilities with world-wide marketing and sales capabilities.
In early 2020, ProTorque partnered with Boninfante Friction, the “Kings of Clutches” in the high-horsepower market, and moved its production facility to Philadelphia, Pennsylvania to ensure a bigger, better, badassier future for the company, its customers, and the racing industry. Click here to read more.
At the core of ProTorque is the basic philosophy of “Quality doesn’t cost, it pays.” Since its inception, ProTorque has focused on quality and that has been the reason for our phenomenal growth and loyal customers.
ProTorque’s mission is to produce the most advanced high performance torque converters available.
Rivera, whose motto is “knowledge is power,” has brought an immense knowledge of computers to the business and catapulted ProTorque to the forefront of the computer-controlled, electronic lockup torque converter market. For this reason, Joe has been included in several advisory boards and has been asked to speak at multiple industry conferences and seminars. Joe Jr. spent several years as the President of the TCRA (Torque Converter Rebuilders Association) and has had several articles written by him published in trade publications.
Joe is widely known and respected in the transmission industry and racing community as a leader and as an innovator. He has spent nearly three decades developing a complete line of customizable torque converters to meet the needs of everyday drivers, street racers, and professional level race teams.
ProTorque’s Revolution and Evolution series high performance converters have been met with great success and are the latest in a long line of in-house developed products that changed the face of the drag racing industry.
ProTorque torque converters revolutionized the Outlaw drag racing world and dominated the scene over the last several years, helping to set many records and record countless wins. Our torque converters are also installed in most of the cars featured on “Street Outlaws”, Discovery Channel’s highest rated show which is currently in its 10th season with an estimated 3.5 million viewers.
ProTorque is at the pinnacle of the high-end race market, the product line is proven superior, and the knowledge base is unmatched. Using nothing more than a great reputation, word of mouth, and social media, ProTorque has gained an international clientele with drivers holding drag racing records in multiple countries.
WHY PROTORQUE? Because we are the BEST!
Best in the business! We won a lot of races with ProTorque converters in the car. ProTorque (Joe Rivera) is an innovator! Always looking to make a better (faster) product!
I have known Joe Jr for many years and I can tell you he is the real deal. He will do everything necessary to make sure your expectations are met and exceeded. I have personally served with Joe on a major industry advisory board and I can tell you he knows performance and he knows his product. He is the PRO in ProTorque.
My bolt together Gen X rocks! Joe is fantastic to work with. My Jeep just goes faster and faster and ProTorque puts the power down!